A fully-integrated marketing and advertising campaign including television, radio, print, PR, dynamic website and e-marketing will herald the arrival of this great food experience to the 2.8 million residents in Northern Ohio.
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TELEVISION - Targeted spots on cooking shows as well as shows geared toward adults 25-64. A television campaign will cover more than 28 counties in the Cleveland DMA.
RADIO - A multi-station buy and promotion built to generate excitement and sell advance tickets kicking off six weeks prior to the show opening.
PRINT – Full print campaign including The Plain Dealer, Cleveland Magazine and much more!
INTERNET- A dynamic web site will be the basis of an e-commerce campaign to generate interest, deliver show content and sell advance tickets to the event. Affiliated partner sites drive traffic to main website as well banner ads. Ongoing social marketing efforts will be available as well.