A fully-integrated marketing and advertising campaign including television, radio, print, PR, dynamic website and e-marketing will herald the arrival of this great food experience to the 2.8 million residents in Northern Ohio.
OFFICIAL EVENT MEDIA PARTNERS LOGOS FEATURED
TELEVISION - Targeted spots on cooking shows as well as shows geared toward adults 25-64. A television campaign will cover more than 28 counties in the Cleveland DMA.
RADIO - A multi-station buy and promotion built to generate excitement and sell advance tickets kicking off six weeks prior to the show opening.
PRINT - A targeted newspaper and magazine campaign designed to communicate the richness and depth of show content available to attendees of the event.
THE PLAIN DEALER - May 21, 2008 - "Paula Deen, Michael Symon to headline 2008 Fabulous Food Show", Joe Crea
SCENE - November 7, 2007 - "Jive Turkey: Annual food show returns just in time for Thanksgiving", Chris Glaser
FEAST! Magazine - Fall 2007 - "Everday Giada", Kristen Hampshire
THE PLAIN DEALER - November 11, 2006 - "Food Show crowd eats up....TV's Paula Dean"
THE PLAIN DEALER - November 10, 2006 - "Foodies Celebrate"
THE PLAIN DEALER - November 8, 2006 - "Dig Right In"
THE PLAIN DEALER - November 8, 2006 - "Cat Cora's one ironclad ingredient: a good time"
THE PLAIN DEALER - November 8, 2006 - "Show shines a light on our own back yard"
FEAST! Magazine - Fall 2006 - "Food Show Choco-rama", Jane Eiban
PUBLICITY - The I-X Center public relations team will insure media coverage both before and during the event.
CoolCleveland.com - November 14, 2007 - "The Fabulous Food Show was just that – Fabulous!", Susan Schual
SCENE - November 12, 2007 - "Symon Wins! Cleveland restaurateur is Next Iron Chef", Elaine T. Cicora
Our Ohio eNewsletter - October 2007 -"Don't Miss This Our Ohio Sponsored Event!"
CoolCleveland.com - November 15, 2006 - "Yes, it was Fab!", Susan Schual
WKYC Channel 3 (NBC) - November 11, 2006 - "Fabulous Food Show comes to town"
WKYC Channel 3 (NBC) - November 10, 2006 - "The Fabulous Food Show is tempting taste buds"
FOX 8 Cleveland - November 10, 2006 - "Fabulous Food Show"
FOX 8 Cleveland - November 10, 2006 - "Kenny Cooks with Paula Deen"
INTERNET- A dynamic web site will be the basis of an e-commerce campaign to generate interest, deliver show content and sell advance tickets to the event. Affiliated partner sites drive traffic to main webite.
